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Improve sell-in strategies in the retail sector

Retail also needs a strong push towards innovation, adapting its business model to the characteristics of the new digital consumers. In fact, with the growth of E-commerce, even retail companies must learn to bring the same digital experiences of E-commerce into the physical space of stores, contrasting online sales with modern sell-in strategies and new ways of relating to customers. This means equipping themselves with tools to acquire data and information about their purchasing preferences and to be able to interact with them through multiple channels (social, email, web…).

The Nikè CRM galaxy includes a dedicated App that allows you to get to know your customers better, to personalize their shopping experience making it more attractive and engaging at an experiential level, to identify loyal customers, involving them more and more through targeted campaigns or offers that improve cross-selling and up-selling standards.

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