The centrality of data is a reference point of the development processes at the base of Nikè CRM. Often, in fact, companies do not realize the intrinsic value of their data, especially when they are organized and related to each other. Thanks to Nikè CRM it will be possible to easily organize the fragmentary nature of the company’s data and create a beneficial alignment between the marketing and sales departments, managing activities on different channels also in the mobile version.
Marketing managers will be able to stay in touch with their customers while maintaining a 360-degree view of every single customer-related activity. They will also be able to simplify planning and control processes; optimize the relationships at the base of the company’s business; create smart and more profitable sales approaches; develop targeted promotions, increase cross-selling and up-selling opportunities and improve customer satisfaction.