Every company is a different world and every market has its own peculiarities. Even if the general principles of marketing and sales are universally similar, every company interprets them in its own way, so a standard technological solution will never be as adequate and high-performing as a customized solution. This is why Giusti has made analysis and the ability to identify its clients’ needs one of the cornerstones of its operational approach, thanks to which it is able to propose ad hoc solutions, tailor-made and modeled with a view to strong customization.
Giusti’s approach is then translated into Nikè, a platform that was created specifically to be customized according to the type of business and company, and it is not uncommon that the development team is called upon to develop “from scratch” modules and apps tailored to the needs of the client.